The founder of Fortitude Wealth Partners (FWP) wanted to be known as a firm where the best interests of the clients are always at the heart of what they do; where it is all about partnership and collaboration of both parties for the best outcome; resulting in the fusion of the 2 shapes forming the “F” form. 

The strong motif also represents FWP’s vision to help build strong finances for her clients, to fortify their future.