It’s all about numbers and keeping things precise – sounds just like book-keeping. We used the symbols for division and addition to form the main motif with no fluff, no over-the-top swirls and whatnots, no dramas.

The main audience was for all businesses alike, with a leaning towards small business owners and so, we designed the website to help 4Sight’s clients see that their role was to help businesses work better and work easier, cue the camera focus brackets as key elements in the taglines.